A strong reviving coffee is a must at so many junctures in life: first thing in the morning, when your eyelids are still stubbornly clinging to sleep; mid-afternoon at the office when the 3pm slump has well and truly set in; and late at night when you’ve got a deadline looming and you just don’t think you’ve got it in you to see. it. through. So anything that makes brewing the crucial cup of energising coffee just as quick and easy as possible is a-ok with me. Tomorrow Douwe Egberts launch their new product, “Aromettes”, which removes the measuring and spoon from the equation.
Aromettes are individually pressed servings of ground coffee, shaped rather cutely into a coffee bean. By compressing ground coffee immediately after roasting, Aromettes lock in the taste and aroma of freshly ground coffee. Now for the ease: instead of spooning in your freshly ground coffee, just add 1 Aromette pod per person to your cafetière (or filter machine) and add boiling water. As soon as the Aromettes come into contact with hot water, the fresh taste and aroma is released, giving a cup of coffee that’s quick, easy and yet full of flavour.
As soon as Douwe Egberts sent me their samples of Aromettes I immediately deposited them in my office’s kitchen where they swiftly and gratefully replaced the stale tubs of coffee that we are usually supplied with. They are absolutely perfect for the office kitchen, where the quality of your cuppa can depend wholly on whoever is brewing it (sometimes to disastrous effect). Aromettes take that unpredictability away because each pod is the perfect amount for 1 cup, so whoever’s turn it is manning the kettle you can be confident that you’ll end up with a decent cup every time.
Aromette’s come in two varieties, Smooth (Strength 3) and Intense (Strength 5). They will be available exclusively in Tesco from 14th February 2011.
As part of my Frugal February month I’m giving you the opportunity to win £100 worth of Tesco vouchers courtesy of Douwe Egberts Aromettes, so you can get a week’s shopping completely free. Forget your meagre eats for a few days and indulge in your decadent favourites. Why not? Decadence is after-all the antidote to monotony. Along with the £100 Tescco Vouchers you’ll also win two tubs of Douwe Egberts Aromettes to sample.
For a chance to win, simply leave a comment below. To put your name in the hat for a second time, follow me on twitter (if you don’t already) and tweet “Win £100 tesco vouchers with @feedetgastro’s #frugalfebruarygiveaway http://wp.me/pLpVQ-yu @DouweEgbertsUK”. Drop another comment below to let me know you’ve done it (in case I miss it on twitter). I will draw the winner on Monday 21st February at Midday. The winner will be notified by email (so please make sure you leave your correct email address with your comment, which will only be visible to me). Good luck!